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Account Executive, Ads Manager

May 25, 2026

About the position

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. The world is cutting the cord and streaming its TV online, a shift that has dramatically changed how advertisers target, reach and measure their preferred audiences in ways that broadcast TV and cable never could. Roku Ads Manager is our answer to the growing demand in streaming advertising. Our self-serve platform just entered General Availability (GA) in September 2024 and has picked up major momentum. Our Ads Manager team is small, gritty, and focused on scaling the best streaming ad platform in the market. We move fast, pivot quickly, and work hard. We rally around decisions, challenge assumptions, and push the limits on what advertising can do for growth marketers, performance agencies, and any other business interested in making the big screen work for their brands’ objectives. The Roku Ads Manager team is looking for an Account Executive to help us scale our platform. TV ads were once reserved for large national brands. Roku believes that it’s better for streamers, brands, and our company that all businesses have a path to advertising in streaming. Roku Ads Manager is our answer to democratizing streaming advertising, creating a self-serve path for businesses of any size to get their brand on the big screen. Roku Ads Manager is looking for an Account Executive to help lead demand generation and client growth for our self-serve streaming ad platform. In summary, Ads Manager AE's play a pivotal role in driving customer acquisition, ensuring successful onboarding, and fostering ongoing relationships with advertisers to maximize revenue and satisfaction. AE's are directly responsible for building relationships and helping clients and agencies drive business results through consultative selling, education, and client service. Ideal candidates will have the ability to drive advertisers’ marketing strategy coupled with a willingness to roll up their sleeves and execute the tactics. Success in this position requires exceptional prioritization skills to differentiate service by priority accounts while delivering best-in-class customer service to everyone. You will be an individual contributor, while also maintaining an ownership mindset when it comes to influencing the product, working cross-functionally, and scaling. The role is fast-paced in a particularly high-growth area, requiring the ability to work autonomously in an ever-changing environment.

Responsibilities

Prospect potential advertisers and agencies who can benefit from Roku’s solutions to grow their business
Actively participate in all phases of the sales lifecycle including identifying and developing leads; meeting with future and existing clients; developing value propositions; and closing business
Operate at scale, managing a high volume of accounts by identifying opportunities and prioritizing service according to revenue and potential
Understand clients’ business and translate marketing objectives into results for advertisers, growing advertiser investment on the Roku self-serve ad platform
Communicate effectively with advertisers, as well as internal Roku stakeholders; identify and communicate opportunities internally to improve Roku’s products based on advertiser feedback

Requirements

Prospecting: Identify and target large pools potential advertisers who could benefit from Roku Ads Manager’s self-serve ad platform. Use creative solutions to segment the market, build addressable lead list cohorts, and prioritize those for maximum return on outreach (i.e. sign ups + revenue).
Outreach: Initiate contact with potential advertisers through various channels, including email, platform-direct messaging, zoom calls, and social media. Clearly communicate the value proposition of our self-serve ad platform and how it can meet the advertiser's objectives.
Qualification: Qualify leads to ensure they align with the ideal customer profile and are likely to benefit from the platform. Once qualified, ensure these advertisers have the resources and info they need to start spending, offering onboarding services if required.
Onboarding: Assist qualified new advertisers in setting up their accounts and campaigns, as needed. This includes answering questions, recommending best practices, and demoing the platform directly to brands. Once onboarded, you’ll have the chance to grow the leads you feel have potential for meaningful revenue impact.
Nurture & Support: Cultivate relationships with top brands to encourage long-term engagement and loyalty. Collaborate with advertisers to optimize their campaigns for better performance. Gather feedback from brands, beneficial to both advertiser growth and Roku product improvements. Answer questions from advertisers via our support channels.
Upselling: Identify opportunities for upselling additional features or services to existing advertisers. Collaborate with other teams to maximize revenue from existing clients.
Reporting: Generate and provide regular reports to management on key metrics, conversion rates, and the overall success of our platform. Monitor and analyze key performance indicators (KPIs) to assess the success of ad campaigns on the platform.
Working knowledge of digital advertising marketplace, buying models, and technology
2+ years working in sales, growth marketing and/or a client facing role. Bonus points for working in client-facing roles at ad networks or mobile gaming companies
Demonstrated ability in crafting and sending a high volume of personalized emails and overcoming objections
Strength in ability to communicate value on the phone, in email, and over video demos
Thrive when operating at scale, using data to drive operations and execution
The ability to effectively collaborate with internal support and cross functional teams, while autonomously managing your own book of business
Ambition for building from the ground up and seeking constant improvement for the business
A naturally curious mindset, eager to learn and grow in a fast paced, dynamic environment
A self-starter who’s hungry to attack new challenges that come with building a new line of business
A growth hacker who believes in helping brands of any size grow with streaming ads

Nice-to-haves

Bonus points for working in client-facing roles at ad networks or mobile gaming companies

Benefits

incentive compensation/commissions
health insurance
equity awards
life insurance
disability benefits
parental leave
wellness benefits
paid time off
global access to mental health and financial wellness support and resources
healthcare (medical, dental, and vision)
accident
commuter
retirement options (401(k)/pension)

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...