Associate Director, Consumer Marketing Operations

Job Description:

  • Own end-to-end execution and optimization of email, push, and in-product messaging programs.
  • Establish and enforce channel best practices to drive engagement, retention, and conversion.
  • Continuously test and optimize targeting, timing, templates, and creative to improve performance across all owned channels.
  • Build and maintain robust analytics frameworks to monitor channel effectiveness and guide optimizations.
  • Adopt and advocate for channel best practices (e.g., send cadence, segmentation, personalization).
  • Scout emerging communication channels (e.g., SMS) for growth opportunities.
  • Pilot, test, and scale new channels with a focus on channel fit, compliance, and ROI.
  • Stay ahead of changes that could impact deliverability and channel efficacy, including shifts in channel platforms, device OS, privacy policy, and AI-driven filtering.
  • Collaborate with cross-functional teams to communicate and implement necessary pivots rapidly.
  • Partner closely with Product and Engineering to evolve and maintain a scalable, reliable and AI-enabled MarTech infrastructure.
  • Own requirements for automation, personalization, data flows, and reporting across all growth channels.
  • Lead rapid identification, troubleshooting, and resolution of platform issues.
  • Embed scientific rigor in growth: design experiments, measure results, and apply insights to inform broader channel and growth strategies.
  • Foster a data-first, experiment-driven culture within the consumer growth team.
  • Work closely with Growth Marketing, Product, Engineering, and Marketing Enablement to align on priorities and deliver impact.
  • Proactively communicate risks, opportunities, and results to stakeholders with clarity and actionable insight.
  • Guide team members in developing world-class growth operations capabilities and foster a high-performance culture focused on continuous learning and operational excellence.
  • Serve as a mentor and subject matter expert across Growth and MarTech operations.

Requirements:

  • 8+ years of hands-on experience operating and optimizing multiple owned and emerging marketing channels (email, push, in-product, SMS)
  • Proven success in developing channel strategies rooted in analytics, and working cross-functionally with Product and Engineering teams.
  • Demonstrated ability to manage and advance MarTech infrastructure to support sophisticated growth initiatives.
  • Strong command of campaign analytics and reporting; able to translate complex data into actionable strategies and recommendations.
  • Expertise in leveraging AI, experimentation frameworks, and advanced analytics to enhance channel performance and drive innovation.
  • Recognized for anticipating channel disruptions (deliverability changes, privacy shifts, platform updates) and rapidly adapting strategies to maintain growth effectiveness.
  • Self-motivated, detail-oriented, and comfortable with technical concepts, analytics tools, and marketing automation platforms.
  • Excellent team leadership and collaboration skills; able to work with cross-functional partners to achieve alignment and results.
  • Proactive communicator who can deliver clear updates on channel performance, risks, and strategic recommendations to stakeholders, including executive leadership.
  • Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels.
  • Bachelor's degree in Marketing, Business, Data Science, or related field required; advanced degree preferred.

Benefits:

  • Full medical, vision, and dental
  • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
  • 12 paid holidays, plus one floating holiday
  • Up to 14 weeks of parental leave
  • Monthly wellness subsidy
  • Work from home reimbursement
  • Flexible spending account
  • 401(k) retirement savings plan
  • Employee stock purchase plan
Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...