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Copywriter and Content Strategist

May 27, 2026

<h2 style="line-height:1.38;margin-top:32px;margin-bottom:8px;">**This role is open to candidates that are based internationally (outside of the US) About the Position</h2>We are seeking a creative and experienced Copywriter and Content Strategist to join our retention team! In this role, you’ll be responsible for crafting compelling and engaging copy for email and SMS campaigns and automations, developing strategies for client content calendars, as well as contributing copy to support acquisition efforts. This position works primarily with strategists, project managers, and designers to ensure goals for branding and messaging are met throughout each step of the creative process. Who You AreYou’re an out-of-the-box thinker and skilled copywriter with a passion for helping clients succeed through retention efforts. Energized by a creative and collaborative environment, you also demonstrate an eagerness to learn and grow from some of the best marketing mentors in the DTC space.You check your ego at the door and take constructive criticism with grace, applying it mindfully to become better at your craft.Balancing multiple deadlines, tasks, and priorities is second-nature for you. And you laugh in the face of challenges – seeking solutions instead of obsessing over problems.All in all, you love helping others (i.e. your clients and teammates) succeed and you make every effort to leverage your abilities to achieve that aim. Primary Responsibilities<ul><li style="list-style-type:disc;">Partners with account strategists and clients to create a monthly email marketing strategy across assigned accounts</li><li style="list-style-type:disc;">Writes campaigns and automated emails + SMS’s for assigned accounts</li><li style="list-style-type:disc;">Writes both landing page and ad copy to support acquisition efforts</li><li style="list-style-type:disc;">Collaborates and communicates effectively with key account players (e.g. account managers, designers, etc.)</li><li style="list-style-type:disc;">Leverages Homestead's AI systems to efficiently produce conversion-driven copy across campaigns, automations, and other client deliverables</li><li style="list-style-type:disc;">Provides attention to detail on all assets created (e.g. double-checking grammar, spelling, punctuation, adherence to client brand guidelines, etc.)</li><li style="list-style-type:disc;">Stays well-organized with creative files</li><li style="list-style-type:disc;">Researches and stays up-to-date on industry trends and ideas for optimizing copy for increased campaign performance</li><li style="list-style-type:disc;">Works closely with copy team to advance department goals</li><li style="list-style-type:disc;">Regularly participates in client onboardings</li><li style="list-style-type:disc;">Keeps all relevant copywriting and marketing certifications up to date</li></ul><div style="list-style-type:disc;">Qualifications</div><ul><li style="list-style-type:disc;">Preference for Bachelor’s degree</li><li style="list-style-type:disc;">At least two years of experience with writing emails and ad copy for B2C or B2B brands</li><li style="list-style-type:disc;">Strong portfolio showcasing successful acquisition and retention campaigns (e.g. ads, landing pages, sale pages, emails, SMS, etc.)</li><li style="list-style-type:disc;">Familiarity with A/B testing methodologies and data analysis to inform decision-making</li><li style="list-style-type:disc;">Strong communication, organizational, and time-management skills</li><li style="list-style-type:disc;">Problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks</li><li style="list-style-type:disc;">Experience in eCommerce is required</li></ul>Additional Information 📌 Candidates who do not provide a portfolio link in their application will not be considered. 📌 Candidates who move past the interview rounds will be asked to complete a short 3-part copywriting project. 📌 This is a fully remote role. Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones. 📌 Applicants with English as a second language / or international writers, may be asked to do a 30-minute unpaid example to show American English basic writing ability and comprehension. Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at hr@homesteadstudio.co.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...