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Data Analyst
Because of expansive growth American Power & Gas is seeking a Data Analyst to add to our technical team. This is a fulltime permanent on-site role.
We have been offering Green Energy solutions to both residential and small commercial customers for over 25 years and have won the award for fastest growing company in the Tampa Bay Business Journal as well as being featured in Forbes and the Huffington Post.
Key Responsibilities
- Familiar with Power BI and data analytics.
- Understand core business challenges and develop relevant measurement frameworks that outline definitions of success, mid-campaign optimization levers and test idea prioritization.
- Routinely represent the Analytics department in cross-functional status and reporting meetings.
- Provide regular performance trends reporting, forecasts, and insights for marketing and sales team leaders as well as senior executive management to maintain a tight finger on the pulse of emerging performance trends and opportunities.
- Partner with internal cross functional teams to identify business needs and analytics opportunities, developing tools and techniques to analyze and provide performance-improving recommendations.
- Establish a data driven framework for designing and implementing a lead distribution strategy to be utilized as the blueprint for executing processes in lead quality scoring and sales rep pipeline management to maximize sales results.
- Develop predictive models and proformas for leadership to proactively manage the business – anticipating lead and sales issues before they occur, capitalize on opportunities to improve performance, drive growth, create what-if scenarios to predict future results, ultimately providing senior management with recommendations for the next course of business decisions.
- Partner with the Operations team to optimize data workflows from sourcing to storage to reporting to deliverables to maximize for value-added and time-efficiency.
- Develop, enhance, and manage various analytical solutions in support of business objectives.
- Determine what data is needed and how to consume and store this data to support reporting needs and ad hoc performance-improving analysis for internal stakeholders.
- Regularly work with and analyze data across marketing channels and the customer journey through website analytics, call center activity, and CRM systems.
- Play an active role in ensuring all Analytics deliverable timelines are met, working collaboratively as needed.
- Ensure deliverables are adapted properly to stakeholder audience; adapting terminology and visuals as needed to “speak the stakeholder’s language”, thus communicating with maximum effectiveness.
- Troubleshoot and QA data, reporting, and tracking anomalies as needed, with proactive communication to stakeholders.
- Mentor new/junior team members and providing a “hands-on, roll-up-your-sleeves” mentality toward partnering cross-functionally with teammates at various levels within the organization.
- Relentlessly challenge the status quo. Always be critical of how we can be more effective or more efficient as an individual, as a team, and as a business.
- Provide ongoing and proactive client service to your internal customers as required to continue elevating the performance of the business.
- University degree or college graduate in Business, Economics, Statistics, Marketing, Social Sciences, or the equivalent hands on experience in Marketing Analytics.
- 1 to 3 years of experience working with data, reporting and analysis in a quantitative business environment – experience in Sales and Marketing organizations strongly preferred.
- Experience using data visualization tools like Power BI, Looker, Tableau, etc. to report on KPIs and facilitate communication of trends and insights.
- Advanced Microsoft Excel skills; very comfortable with pivot tables, calculated metrics, conditional logic, and VLOOKUP functions.
- Solid understanding of database structure and functionality is required, including schema design, join keys, deduplication approaches, and aggregation techniques, with the ability to write and execute the appropriate SQL queries that retrieve accurate answers to the questions you are asking from the data.
- Excellent troubleshooting skills and attention to detail. Must be able to resolve issues tied to capturing and processing data in a timely manner and have the ‘spidey-senses’ to proactively feel when something is off in the data.
- Exceptional critical thinking and problem-solving skills; able to distill overall objectives into the actionable steps required to achieve those objectives.
- Excellent E
