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Director of Marketing Operations and Technology

May 26, 2026

About linqd. We power growth for some of the biggest names in the building products industry, helping them connect with more customers, expand market share, and achieve measurable results. We’re a 100% virtual organization built on relationships, accountability, and performance. We invest in our people with competitive compensation, healthcare options, continuous learning, and a supportive, performance-driven culture, because the work we do for our clients is only as strong as the team behind it. About the role: linqd. is looking for a Director of Marketing Operations & Technology to lead the team responsible for turning client strategy into executed, measurable, optimized marketing programs. You’ll own our marketing tech stack end-to-end, from how campaigns are built and orchestrated, to how performance is measured, to how insights flow back into the work. This is a hands-on leadership role. You’ll partner closely with Account Management, Strategy & Creative, and our Insights, Analysis & Planning team to deliver against client goals, attend client meetings, present recommendations, and serve as the technical and operations voice, while also working with our CTO and Product Team to shape where our tech stack goes next. What you’ll do: Strategy & cross-functional leadership <ul> <li>Lead the marketing operations and technology function, setting the standard for how campaigns are built and optimized across our client base.</li> <li>Partner with Account Management to translate client goals into campaign architectures that use our tech stack effectively.</li> <li>Collaborate with the CTO and Product Team on the next evolution of our stack, including the build-out of our omnichannel and technology capabilities.</li> <li>Stay close to the market, bring in new practices and technologies that keep linqd. ahead.</li> </ul> Tech stack ownership <ul> <li>Own HubSpot (CRM, marketing, sales, reporting) end-to-end.</li> <li>Build agile, repeatable processes for setting up customer journeys and campaign elements across email, SMS, voice, and emerging channels.</li> <li>Partner with the analytics and data team to make sure the right data connections are in place to power campaign execution and measurement.</li> <li>Continuously monitor and optimize live campaigns and bring forward content or touchpoint recommendations to Account Management.</li></ul> Client engagement <ul><li>Serve as a client-facing partner alongside Account Management, attending client meetings, presenting campaign performance and recommendations, and representing the operational and technical side of the work.</li><li>Participate in client campaign audits and reviews, bringing forward data-backed insights and optimization opportunities.</li><li>Build trust with clients as the go-to voice on tech stack capabilities, customer journey design, and what’s possible across channels.</li></ul> Team leadership <ul> <li>Hire, coach, and develop the marketing operations team, including managers and freelance resources.</li> <li>Run regular performance conversations, set clear expectations, and build career paths for your team.</li> <li>Act as the trusted advisor across the organization on customer journey implementation, testing, and tech stack best practices.</li> </ul> What we’re looking for <ul> <li>5–8 years in marketing operations working across CDP, CRM, and email/SMS platforms — agency, consultancy, or in-house, with B2B2C experience strongly preferred.</li> <li>2+ years leading a team, directly or indirectly.</li> <li>Deep, hands-on knowledge of the marketing tech stack and how to scale processes across a team.</li> <li>Strong strategic instincts paired with the ability to interpret client needs and translate them into executable plans.</li> <li>Comfort managing multiple clients and projects in parallel without losing the thread. Confident presenting to client stakeholders, leading working sessions, and translating technical concepts into business outcomes.</li> <li>BS/BA in Marketing, Business, Communications, or a related field; MBA a plus.</li> <li>Building products / multi-channel, multi-audience industry experience is a nice-to-have.</li> <li>Occasional travel may be required, including overnight trips, based on business needs and client requirements.</li> </ul> Where you’ll work This is a remote position. linqd., is headquartered in Endicott, NY, with team members across the U.S.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...