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Global Marketing Performance Manager

June 6, 2026

Job Description The Global Marketing Performance Manager will be instrumental in connecting the performance marketing capabilities of GM with regional marketing teams across various global markets. This role focuses on empowering regional leaders by designing and implementing scalable frameworks, measurement standards, and operational processes that ensure effective marketing strategies are adapted to local needs while being rooted in US success. By leveraging data insights and cross-regional analytics, this individual guarantees that each region is equipped with the necessary tools and knowledge to drive measurable business outcomes. They facilitate clear alignment on strategies related to audience planning, funnel optimization, cross-channel initiatives, and executive-level performance reporting. Reporting to the Global Marketing Performance & Enablement Manager and collaborating closely with the Director of Global Marketing Performance, the incumbent will work across teams like Media, Web, CRM, Marketing Strategy Intelligence (MSI), and Marketing Applied Sciences (MAS) to ensure a data-driven, efficient, and aligned approach to marketing that supports enterprise growth objectives. Major Duties & Responsibilities Global Performance Enablement & Framework Design <ul> <li>Design, document, and deploy global performance marketing frameworks that adapt US-proven strategies for regional dynamics while maintaining consistency.</li> <li>Lead the rollout and adoption of the Global Marketing Measurement Framework across priority markets, ensuring standardized KPIs and reporting are integrated into operations.</li> <li>Monitor global industry trends to identify performance opportunities and provide actionable guidance for regional teams.</li> </ul> Cross-Regional Collaboration & Capability Integration <ul> <li>Serve as a bridge between US performance capabilities and regional marketing teams, facilitating knowledge transfer and collaboration.</li> <li>Partner with regional CMOs and performance marketing managers to identify local needs and collaboratively develop growth solutions.</li> <li>Establish and manage forums for cross-region knowledge sharing where teams can exchange learnings and best practices.</li> <li>Act as a liaison between regional performance teams and US channel leads to ensure cohesive global-to-local marketing activation.</li> </ul> Performance Reporting & Leadership Communication <ul> <li>Develop the reporting architecture that provides senior leadership with insights into regional marketing performance.</li> <li>Coordinate the weekly aggregation of performance data for executive summaries that highlight key metrics, wins, risks, and strategic implications.</li> <li>Create clear and engaging executive presentations that synthesize insights into a cohesive global performance narrative.</li> </ul> Cross-Channel Test-and-Learn Enablement <ul> <li>Collaborate with the US Test & Learn team to design and implement cross-channel testing frameworks adaptable across markets.</li> <li>Facilitate the scaling of test-and-learn initiatives globally, sharing valuable insights across regions.</li> <li>Analyze and communicate key learnings to inform future global marketing strategies.</li> </ul> Enablement Strategy & Continuous Improvement <ul> <li>Contribute to the strategic direction of the Global Marketing Performance function, proposing initiatives that have cross-team impact.</li> <li>Lead planning for key enablement events, ensuring actionable outcomes are achieved.</li> <li>Mentor junior team members, providing guidance on operations and marketing fundamentals.</li> <li>Promote a culture of continuous improvement by capturing learnings and evolving processes based on regional insights.</li> </ul> Qualifications Required: <ul> <li>Bachelor's degree.</li> <li>5+ years of experience in marketing, strategy, agency work, or consulting, particularly in performance marketing and analytics; global experience preferred.</li> <li>1-2 years of experience creating executive-ready presentations and performance summaries; proficiency in PowerPoint.</li> <li>High proficiency in Excel, data visualization tools, and marketing analytics platforms; comfort with data is essential.</li> <li>Ability to translate complex data into strategic narratives for leadership.</li> <li>Organizational and analytical skills with a strong attention to detail; capacity to manage multiple workstreams across time zones.</li> <li>Exceptional written and verbal communication skills, with an ability to simplify complex ideas for diverse audiences.</li> <li>A proven ability to influence stakeholders and build alignment across different levels and regions.</li> <li>Cultural awareness and experience working with diverse teams.</li> <li>A self-starter mindset with comfort in ambiguity and adaptability to change.</li> </ul> Preferred: <ul> <li>Experience in automotive or with a large global marketing organization.</li> <li>Hands-on experience with marketing technology platforms.</li> <li>Familiarity with AI-enabled marketing tools and experience in driving technology adoption.</li> </ul> Compensation: The estimated salary range for this role is ($105,600 - $140,700) based on various factors including market and individual qualifications. Bonus potential based on company and individual performance is included. Benefits: GM offers a variety of health and wellness benefits including medical, dental, and retirement savings plans, among others. General Motors is committed to fostering an inclusive workplace that creates a thriving environment for all employees. This role is remote but may require in-office attendance at certain specified frequencies if residing near a GM hub.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...