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Head of CRO

June 9, 2026

<h3>Company Overview</h3>Holafly is a high-growth scale-up revolutionising how travellers connect to the internet abroad. Since 2018, we’ve enabled connectivity in 200+ destinations with reliable eSIM solutions.With a team of 500+ people across multiple countries, we are scaling globally with one clear mission: deliver seamless, unlimited data and total peace of mind to travellers worldwide.<hr><h3>Role</h3>We are looking for a Head of CRO to build and scale a best-in-class experimentation engine across web and mobile apps.This role goes beyond traditional CRO. You will own how we experiment, release, and optimize user experiences at scale, with a strong focus on mobile apps (iOS & Android).You will leverage feature flags, experimentation frameworks, and A/B testing systems to continuously improve conversion, user flows, and product experience.You will operate at the intersection of Product, Marketing, and Engineering, driving fast iterations that directly impact revenue and user satisfaction.<hr><h3>Key Responsibilities</h3><ul><li>Own and scale the CRO & experimentation program across app and web</li><li>Lead mobile-first optimization, improving conversion across app journeys</li><li>Implement and manage feature flag systems to enable fast, safe releases</li><li>Design and run high-quality A/B tests and experimentation frameworks</li><li>Identify friction across the full funnel: onboarding, purchase, upsell, retention</li><li>Deep dive into user behavior: funnels, cohorts, drop-offs, session analysis</li><li>Drive continuous improvements in UX, usability, and conversion flows</li><li>Partner closely with Product and Engineering to ship experiments fast</li><li>Build and lead a cross-functional CRO team (experimentation, analytics, ops)</li><li>Establish a company-wide experimentation culture (speed + rigor)</li><li>Define clear measurement of impact on conversion rate and revenue</li></ul><hr><h3>Qualifications</h3><ul><li>8–12+ years in CRO, Growth, or Product Growth roles</li><li>Strong experience optimizing mobile apps (iOS & Android)</li><li>Proven track record improving conversion at scale in B2C products</li><li>Hands-on experience with feature flags (e.g. LaunchDarkly, Firebase, Statsig)</li><li>Strong expertise in A/B testing frameworks and experimentation systems</li><li>Deep understanding of UX, user behavior, and funnel optimization</li><li>Experience working closely with Product & Engineering teams</li><li>Strong analytical skills (Amplitude, Mixpanel, GA4, etc.)</li><li>Fluent in English</li></ul><hr><h3>What Sets You Apart</h3><ul><li>You have built or scaled experimentation platforms, not just run tests</li><li>You understand how to combine feature flags + experimentation</li><li>You are obsessed with removing friction in mobile experiences</li><li>You move fast and prioritize shipping over perfect analysis</li><li>You have delivered measurable conversion and revenue impact</li><li>You thrive in fast-paced, high-growth environments</li></ul><hr><h3>Why Join Holafly</h3><ul><li>Massive global scale in a fast-growing category</li><li>Direct impact on revenue and core product experience</li><li>Work closely with leadership and shape the growth engine</li><li>High ownership, fast execution, low bureaucracy</li></ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...