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Head of Growth Marketing

June 5, 2026

Full-Time | Executive Leadership | Reports to: President About Us eJam is a bootstrapped consumer products company that has built, scaled, and exited multiple brands — all without ever taking a dollar of outside capital. Our portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between. We're not a startup hoping something works. We're a team that has done it repeatedly — taken products from zero to eight figures, landed them on retail shelves nationwide, and built real brands that consumers love. We operate like a holding company with the speed of a startup: small team, no bureaucracy, massive ownership. This is the place where you'll see the entire machine — sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail — all under one roof. If you want to learn how consumer products actually get built and shipped at scale, there is no faster education than this. Role Summary The Head of Growth owns the digital demand engine across DTC, TikTok Shop, Amazon (in partnership with Marketplace), and Paid Social. This leader is responsible for driving profitable new customer acquisition, improving LTV, scaling creator-driven performance, optimizing CAC/MER, and building a high-output creative and media engine that is efficient, compliant, and predictable. This role requires a hybrid mindset combining performance marketing, creative strategy, data fluency, and cross-functional leadership. The Head of Growth must be able to scale marketing from a scrappy fast-moving model to an institutional-grade, multi-channel growth engine capable of supporting a business scaling beyond $100M+ while maintaining contribution margin discipline. The ideal candidate brings deep experience in DTC acquisition, paid social, TikTok Shop, Amazon attribution, creator partnerships, and full-funnel performance architecture. Core Responsibilities 1. Growth Strategy, Forecasting & Performance Ownership<ul><li>Own the growth forecast across DTC, TikTok Shop, and paid social channels (Meta, TikTok, Google).</li><li>Build and manage weekly/monthly performance forecasts aligned with CAC, MER, and contribution margin targets.</li><li>Manage channel scaling plans aligned to revenue, margin, and inventory constraints.</li><li>Partner with Finance Lead to deliver accurate forecasts and channel-level P&Ls.</li></ul> 2. Performance Marketing & Media Buying<ul><li>Lead all paid acquisition efforts across Meta, TikTok, Google, and emerging channels.</li><li>Build a systematic testing framework across hooks, angles, landing pages, offers, and formats.</li><li>Manage budgets aligned to CAC, payback window, LTV, and contribution margin targets.</li><li>Collaborate with creators to amplify winning content via Spark Ads/whitelisting.</li></ul> 3. Creator Partnerships & Influencer Ecosystem<ul><li>Own the creator pipeline across TikTok, Instagram, and Amazon Influencers.</li><li>Build a predictable flow of content for ads, organic, TikTok Shop, and Amazon PDP assets.</li><li>Implement scalable creator seeding, UGC programs, and paid creator partnerships.</li><li>Partner with Marketplace on TikTok Shop integration and creator-driven selling.</li></ul> 4. Creative Strategy & Content Engine<ul><li>Lead the creative strategy roadmap—messaging, hooks, visual identity, storytelling.</li><li>Collaborate with internal/external creative teams to increase content velocity.</li><li>Build formats for high-performing repeatable video ads, UGC, and landing page content.</li><li>Own the creative feedback loop: insights → testing → optimization → deployment.</li></ul> 5. Landing Pages, CRO & Retention<ul><li>Own landing page conversion strategy across all acquisition flows.</li><li>Run continuous CRO experiments to improve CVR, AOV, and payback metrics.</li><li>Partner with email/SMS to improve repeat purchase rates, retention, and LTV.</li><li>Ensure clean attribution between paid social, DTC, TikTok, Amazon, and retail halo effects.</li></ul> 6. Cross-Functional Leadership<ul><li>Partner with Sales Lead to align digital and creator campaigns with retail windows to improve velocity.</li><li>Partner with Operations (Diego) to align demand with inventory and supply chain constraints.</li><li>Partner with Finance Lead to maintain channel-level profitability and contribution margin accuracy.</li><li>Coordinate with Marketplace Lead (Sam) on Amazon ads strategy, PDP content, and creator-driven Amazon traffic.</li></ul> 7. FTC Compliance & Risk Management<ul><li>Ensure all advertising, creator content, and claims meet FTC, platform, and retailer guidelines.</li><li>Maintain compliance around testimonials, endorsements, claims, disclosures, privacy, and SMS/email rules.</li></ul> 8. Team Leadership & Organizational Development<ul><li>Build and manage a high-performing Growth organization, including:</li><li>Media buyers</li><li>Creator partnerships</li><li>Creative strategists</li><li>Email/SMS</li><li>CRO</li><li>Establish KPI dashboards, accountability structures, and weekly reporting rhythms.</li></ul> 9. Exit-Readiness & Investor Partnership<ul><li>Provide growth KPIs for board packages and investor reporting.</li><li>Maintain documentation for diligence: creative tests, acquisition economics, retention, attribution models, CAC/LTV curves.</li><li>Contribute to the buyer narrative around category penetration, customer file strength, and acquisition flywheel.</li></ul> Performance Leadership<ul><li>Deep expertise in paid social, acquisition funnels, and CAC/MER optimization</li><li>Understands how to scale a $20-50M brand into $100M+ while maintaining profitable acquisition</li></ul> Creative Intelligence<ul><li>Strong creative instincts supported by data</li><li>Able to lead creative experimentation, narrative development, and format testing</li></ul> Analytical & Technical Fluency<ul><li>Highly proficient in performance dashboards, analytics platforms, attribution modeling, and A/B testing</li><li>Understands the nuances of TikTok Shop, Meta ads, Amazon attribution, and multi-channel funnels</li></ul> Cross-Functional Influence<ul><li>Effective collaborator with Finance, Sales, Ops, Marketplace, and Product Development</li><li>Capable of pushing and informing executive decision-making</li></ul> Ownership & Accountability<ul><li>Operates with urgency, clarity, and discipline</li><li>Comfortable making fast decisions with imperfect information</li></ul> Compliance Awareness<ul><li>Strong understanding of FTC rules around endorsements, reviews, disclosures, and claims</li></ul> Requirements <ul><li>8-15+ years in performance marketing, growth, or acquisition leadership roles</li><li>Demonstrated success scaling a high-growth CPG or DTC brand from :$20M+ to :$75M+</li><li>Deep experience across Meta, TikTok, and Google ecosystems</li><li>Strong track record running creator-heavy acquisition strategies</li><li>Experience managing teams across media buying, creative, and retention</li><li>Prior exposure to omnichannel environments is a significant plus</li></ul> Skills <ul><li>CAC/MER modeling</li><li>Creative strategy</li><li>Landing page optimization</li><li>Attribution modeling</li><li>Creator management</li><li>Retention strategy</li><li>Data analytics + forecasting</li></ul> Fit Profile <ul><li>Commercial, analytical, iterative</li><li>Comfortable managing multimillion-dollar budgets</li><li>Thrives in high-speed operating environments</li></ul> Compensation <ul><li>Base: $160,000 - $180,000 (based on proven results)</li><li>Performance Bonus: 20-30% tied to revenue and margin targets</li><li>Equity: Generous stock plan with significant upside as we scale to $100M+</li></ul> Benefits <ul><li>Health, Dental, & Vision</li><li>401k Plan</li><li>Competitive PTO Plan</li><li>Observed Holiday's</li><li>Amazing, Pet-Friendly Office Environment</li><li>Office Drinks & Snacks</li><li>Free Friday Lunches from Doordash</li></ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...