Manager, Marketing Automation

<b>JOB FUNCTION / SUMMARY:</b><br/><br/>The Manager, Marketing Automation oversees the technical strategy, execution, and optimization of the bank's marketing automation platforms, with a focus on Salesforce Marketing Cloud and HubSpot. This role drives operational efficiency, integration capabilities, and campaign performance across digital marketing channels. Responsible for leading a team of specialists, this position ensures scalable marketing processes, platform health, and data-driven execution aligned with business goals.<br/><br/><b>ESSENTIAL DUTIES & RESPONSIBILITIES:</b><br/><br/><ul><li>Lead the development and execution of marketing automation strategies across platforms including HubSpot and Salesforce Marketing Cloud.</li><li>Manage and maintain marketing technology stack integrations with CRM, CMS, and other enterprise platforms (e.g., Salesforce FSC, WordPress, Encompass, Splash).</li><li>Build cross-channel campaign frameworks and ensure effective audience targeting and engagement through automated workflows.</li><li>Partner with Engineering, UX, Creative, Marketing, and Business Intelligence teams to deliver seamless and timely execution of marketing initiatives.</li><li>Create scalable, data-driven marketing processes and oversee best practices in database management and system hygiene.</li><li>Serve as subject-matter expert for campaign architecture, platform capabilities, data strategy, and marketing APIs.</li><li>Monitor campaign performance, conduct attribution analysis, and deliver actionable insights through reporting and visualization tools.</li><li>Maintain system health, platform governance, and long-term roadmap for HubSpot and Salesforce Marketing Cloud.</li><li>Ensure alignment of marketing automation strategy with enterprise-wide goals and compliance requirements.</li><li>Supervise and develop a high-performing team of marketing automation professionals and contractors</li></ul><br/><br/><b>MINIMUM REQUIRED EDUCATION, EXPERIENCE & KNOWLEDGE:</b><br/><br/><ul><li>Bachelor's degree in Marketing, Computer Science, Information Systems, or a related field.</li><li>7 years of experience in marketing automation, digital campaign execution, or martech systems.</li><li>Expertise in marketing automation platforms (HubSpot, Salesforce Marketing Cloud, Marketo).</li><li>Strong understanding of CRM systems, especially Salesforce.</li><li>Working knowledge of HTML, CSS, JavaScript, and marketing APIs.</li><li>Proficiency with analytics tools, attribution modeling, and marketing data visualization.</li><li>Experience managing platform integrations, API solutions, and marketing systems in highly regulated environments such as banking or financial services.</li></ul><br/><br/><b>ESSENTIAL MENTAL & PHYSICAL REQUIREMENTS:</b><br/><br/><ul><li>Ability to work under stress and meet deadlines</li><li>Ability to lift/move/carry approximately 20 pounds if required to perform the essential job functions. If the employee is unable to lift/move/carry this weight and can be accommodated without causing the department/division an "undue hardship" then the employee must be accommodated; hence omitting lifting/moving/carrying as a physical requirement.</li></ul><br/><br/>

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