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Marketing and Events Coordinator
SUMMARY
The Marketing and Events Coordinator is responsible for supporting the organization’s strategic marketing initiatives and overseeing the planning and implementation of events and conferences of varying scale and purpose. Additionally, this role will provide support to the marketing team through the development of marketing initiatives, execution of email campaigns, analysis of performance metrics, and maintenance of promotional materials.
KEY ACCOUNTABILITIES
EVENT AND CONFERENCE MANAGEMENT
- Plans, coordinates, and executes all aspects of industry conferences and company hosted events including budget management, venue selection, vendor negotiation, logistics, shipping, and on-site support (as needed), etc.
- Oversees onboarding and relationship management for marketing vendors.
- Ensures sales and management teams are equipped with all information and essentials needed to perform their jobs at events.
- Maintains event calendars internally and on the website, communicates regularly with management on updates.
- Researches competitor event and conference activity.
- Develops strategies to maximize brand presence and engagement at all events. Sources and manages promotional materials such as pre- and post-event communications, and social media campaigns.
- Tracks, measures, and reports on the success of events and marketing campaigns. Provides data-driven insights to inform future strategies and demonstrate ROI.
- Manages event platform tools to organize and streamline attendee registration, maintains up-to-date event information, and ensures overall system maintenance.
- Continuously evaluates and refines event and marketing processes to improve efficiency, impact, and scalability.
- Leverages internal marketing tools to support events and general marketing strategy.
- Participates in ongoing meetings to provide marketing updates.
- Consults with internal teams, including sales, legal, and finance, for new vendors, contracts, and payment execution.
- Builds and maintains relationships with sponsors, partners, and vendors to enhance event quality and expand outreach.
EDUCATION AND EXPERIENCE
- Bachelor’s degree in marketing, communications business administration, or related field.
- 1-3 years of experience in marketing and event coordination.
- Experience within the financial services industry.
- Marketing tools including Cvent, HubSpot, Canva, and others.
- Traditional and digital marketing, content marketing, and social media marketing.
- Content management systems (CMS) and customer relationship management (CRM) tools.
- Microsoft Office Suite.
- Adobe Acrobat.
- Troubleshoots issues utilizing creative and critical thinking skills.
- Multitasking, analytical, and organizational skills.
- Initiative-taking, strategic, and meticulous approaches with a strong commitment to quality, efficiency, and effectiveness.
- Demonstrates personal integrity, responsibility, and accountability.
- Effectively uses resources such as time and information in conjunction with associates.
- Participates in solving problems and making decisions.
- Presents and expresses ideas and information, written and oral, clearly, and concisely.
- Actively listens to others to achieve understanding and supports an open exchange of ideas and information.
- Identifies needs, arranges for, and obtains resources to accomplish individual and department goals.
- Establishes and develops effective working relationships with associates and clientele during both favorable and unfavorable situations.
- Modifies team and individual priorities and deadlines in response to added information, changing conditions, or unexpected obstacles and ensures completion.
Ultimus is an equal opportunity employer and does not discriminate on the basis of the applicant’s or employee’s race, color, religion, national origin, ancestry, gender, sexual orientation, age, disability, veteran or military status, genetic information, citizenship or any other status entitled to protection under federal, state or local anti-discrimination laws. No questions on our employment application are intended to secure information that is to be used for impermissible purposes.
