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Marketing Automation Specialist

June 9, 2026

<h3>About us</h3>Holafly is a high-growth scale-up revolutionising how businesses and travellers connect to the internet abroad. Since 2018, we’ve empowered travellers in over 200 destinations worldwide with secure and reliable eSIM solutions. With a team of 500+ professionals across multiple countries, we are scaling globally to support travellers with seamless, unlimited data connectivity.We’re not just connecting people—we’re enabling freedom and peace of mind, ensuring our users stay connected from the second they land, wherever their journey takes them.<h3>About the role</h3>We are looking for a Senior Marketing Automation Specialist to join our CRM & Lifecycle team and play a key role in the execution, optimization, and evolution of our marketing automation strategy across multiple initiatives and markets.This role combines hands-on execution, technical ownership, and cross-functional collaboration, working closely with Product, Data, Engineering, and Content teams.The ideal candidate is highly proficient in Klaviyo, comfortable working with event-based architectures, and experienced in integrating data and tools through APIs and webhooks.<h3>Key Responsibilities</h3><ul><li>Design, build, and optimize automated customer journeys across email, push, SMS, and WhatsApp.</li><li>Manage advanced segmentation, personalization logic, and conditional workflows using behavioral and transactional data.</li><li>Continuously test and optimize automation flows to improve conversion, engagement, retention, and LTV.</li><li>Collaborate with Product, Data, and Engineering to define and consume events, parameters, and payloads.</li><li>Support and validate integrations between internal systems, CDPs, analytics tools, and marketing platforms using APIs and webhooks.</li><li>Analyze campaign and flow performance, run experiments, and document learnings.</li><li>Translate business needs into clear CRM and technical requirements, ensuring timely execution.</li></ul><h3>Required Skills & Experience</h3><ul><li>5+ years of experience in Marketing Automation, CRM, or Lifecycle Marketing.</li><li>Strong hands-on experience with Marketing Automation tools or CRM. Experience with Klaviyo will be highly valued.</li><li>Proven experience with event-based data models, CRM integrations, APIs, and webhooks.</li><li>Strong analytical mindset and experience optimizing performance through data.</li><li>Ability to manage multiple initiatives in a fast-paced environment.</li><li>Excellent written and spoken English.</li></ul><h3>Nice to Have</h3><ul><li>Experience with CDPs or data pipelines.</li><li>Working knowledge of SQL or analytics querying.</li><li>Experience with data visualization tools (Looker, Tableau, Power BI).</li><li>Experience in subscription-based or digital products.</li></ul><h3>What We Offer</h3><ul><li>High-impact role within the CRM & Lifecycle team.</li><li>Exposure to multiple strategic projects and initiatives.</li><li>Strong collaboration with Product, Data, and Engineering.</li><li>Remote-first environment with flexible location.</li><li>Competitive compensation based on experience. </li></ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...