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Performance Marketing Manager (Paid Media)
Your Role:
As the Performance Marketing Manager (Paid Media) you’ll be responsible for planning, executing, and optimizing paid digital acquisition campaigns that connect motivated students with transformative international education experiences. You’ll drive qualified B2C leads across CEA CAPA’s portfolio by owning paid social and paid search strategy, budget allocation, and agency performance.
You’ll lead disciplined investment, guide channel optimization, and ensure alignment with enrollment goals and broader marketing initiatives. This role requires deep analytical rigor, performance accountability, and a strong command of the digital acquisition landscape—you’ll operate as a key driver of CEA CAPA’s digital growth engine.
This position is eligible for remote work within the United States; however, it is not open to candidates who reside in or will perform work in the following states/jurisdictions: CA, CO, HI, IL, MA, MN, NV, NY, VT, WA, NJ, and DC.
What You’ll Do:
Paid Media Strategy & Execution
- Develop and activate paid social and search strategies aligned to lead generation and enrollment goals.
- Manage campaign setup, targeting, bidding, creative testing, and ongoing optimization.
- Ensure paid initiatives are aligned with integrated marketing plans, launch calendars, and product priorities.
Budget & Agency Management
- Own paid media budgets across platforms, ensuring disciplined allocation, efficiency, and ROI.
- Lead agency relationships by setting performance expectations, reviewing results, and guiding optimizations.
- Reallocate spend based on performance trends, seasonal patterns, and evolving business needs.
- Deliver regular pacing, forecasting, and performance updates to the Director.
Cross-Functional Partnership
- Collaborate with Brand to develop high-performing creative assets tailored for paid channels.
- Partner closely with the Specialist, Social Media to ensure cohesive storytelling across paid and organic content.
- Work with Lifecycle Marketing to strengthen the lead-to-application journey and improve conversion outcomes.
Performance & Reporting
- Track and analyze KPIs including lead volume, CPL, CPA, conversion rates, and channel ROI.
- Work with Analytics and Web teams to ensure clean attribution, tagging accuracy, and dashboard reliability.
- Support weekly lead reporting and align performance insights with Marketing and Sales stakeholders.
What Makes a Great Candidate:
- 5+ years of paid media or performance marketing experience.
- Proven success managing paid social and search campaigns with measurable ROI.
- Experience overseeing budgets and agency partnerships.
- Strong analytical, reporting, and performance storytelling skills.
- Confident presenting insights and recommendations to cross-functional partners.
What Sets You Apart:
- Experience in higher education, education abroad, or mission-driven organizations.
- Background operating in high-consideration or application-based customer journeys.
- Familiarity with SEO/GEO/AEO optimization strategies.
- Experience supporting portfolio- or multi-product acquisition funnels.
We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.
Who We Are:
CEA CAPA is a premier provider of transformative international education experiences, committed to empowering students to become thoughtful and thriving leaders through living and learning abroad. With a presence in 62 cities across 22 countries in Europe, Latin America, Asia, and Australia, we offer comprehensive study abroad and career readiness programs that integrate academic excellence and cultural immersion. Our global footprint includes 11 international study centers, and we proudly support over 10,000 students annually in partnership with more than 375 U.S. universities and over 50 international institutions. CEA CAPA is in a dynamic phase of growth and is powered by a global team of nearly 700 professionals who are deeply mission-driven and committed to creating inclusive, supportive and enriching environments that help students grow academically, personally and professionally.
Why You’ll Love CEA CAPA:
- Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
- Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
- Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your loved ones matters.
- Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.
Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.
