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Senior Director, Brand Strategy

June 3, 2026

BGB Group Senior Director, Brand Strategy Our Agency BGB Group is a healthcare communications agency that offers a wide range of services, including advertising, medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category and brand awareness and growth. Position Overview The Senior Director, Brand Strategy plays a critical role in shaping and delivering insight-driven brand strategy across client engagements. This individual is responsible for leading strategic workstreams, developing high-quality strategic outputs, and partnering closely with cross-functional teams to translate complex data into clear, actionable direction. This role requires a balance of analytical rigor and creative thinking, with the ability to uncover meaningful insights, define strategic opportunities, and guide teams in developing compelling brand narratives. The Senior Director serves as a key strategic partner to internal teams and clients, contributing to both ongoing business and new business efforts, while also supporting the growth and development of junior team members. What You’ll Do Lead Strategic Development <ul> <li>Conduct and synthesize market, customer, and competitive analyses to inform brand strategy</li> <li>Identify key questions, challenges, and opportunities that shape brand and business direction</li> <li>Develop clear points of view on brand positioning, category dynamics, and growth opportunities</li> </ul> Translate Insight into Strategy <ul> <li>Uncover and articulate customer and market insights that drive decision-making</li> <li>Develop strategic frameworks and brand positioning grounded in data and insight</li> <li>Create clear, compelling creative briefs that inspire cross-functional teams</li> </ul> Drive Cross-Functional Collaboration <ul> <li>Partner closely with Creative, Account, Medical Strategy, and Engagement teams to ensure strategy is effectively translated into execution</li> <li>Serve as a strategic resource and advisor across internal teams during development of communications and campaign work</li> <li>Ensure alignment between strategic intent and execution across channels and touchpoints</li> </ul> Client Partnership and Business Growth <ul> <li>Contribute to strategic planning and execution across client engagements</li> <li>Support and participate in client presentations, workshops, and key meetings</li> <li>Contribute to new business efforts, including pitch development and strategic storytelling</li> </ul> Team Leadership and Development <ul> <li>Mentor and guide junior strategists, supporting their growth and development</li> <li>Provide feedback and direction to elevate the quality of strategic thinking and outputs</li> <li>Contribute to building a strong, collaborative, and insight-driven strategy discipline</li> </ul> Who You Are <ul> <li>A strategic thinker with the ability to integrate data, insights, and creativity into clear direction</li> <li>Strong analytical and synthesis skills, with the ability to distill complex information into actionable insights</li> <li>An effective communicator, both verbally and in writing, with experience presenting to internal teams and clients</li> <li>Collaborative and team-oriented, with the ability to work across disciplines and levels</li> <li>Proactive and adaptable, with a problem-solving mindset and a willingness to take on new challenges</li> <li>Demonstrates sound judgment and a growing ability to guide strategic decision-making</li> </ul> What You Bring <ul> <li>6–8+ years of experience in brand strategy and planning within an advertising agency environment, with 2+ years working in a pharmaceutical, biotech, or life sciences category</li> <li>Experience developing brand positioning, strategic frameworks, and insight-driven communications</li> <li>Strong understanding of market research, competitive analysis, and customer insight development</li> <li>Proven ability to contribute to client engagements and new business initiatives</li> <li>Demonstrated ability to mentor or manage junior team members</li> </ul> Why BGB Group At BGB, we combine scientific rigor with strategic and creative thinking to deliver meaningful impact for our clients and their brands. We value curiosity, collaboration, and commitment to high-quality work. You’ll be part of a team that is driven to solve complex challenges, build strong partnerships, and continuously elevate the role of strategy in healthcare communications. Salary Range: $170,000-$190,000 BGB Group is headquartered in New York City, and the salary range listed reflects the expected base compensation for this role in the New York City metropolitan area. This position may be performed remotely within the United States. For candidates located outside the New York City area, compensation will be adjusted to reflect the applicable market for the employee’s primary work location. Final compensation will be determined based on geographic location, experience, qualifications, and other job-related factors. BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

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4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...