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Senior Lifecycle Marketing Project Manager

June 2, 2026

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.The Impact You Will MakeAs Sr. Project Manager, Lifecycle Marketing & Automation, you will own the operational engine that enables lifecycle marketing strategy to be executed at scale. You will establish a centralized operational hub that streamlines cross-functional alignment, enabling the Lifecycle Marketing and Automation teams to operate with maximum efficiency.<div></div>You will serve as a critical bridge between Lifecycle Marketing, Lifecycle Automation, and broader marketing functions, driving alignment across workstreams and ensuring lifecycle programs are fully integrated into the broader marketing ecosystem. Your work will improve speed to market, increase operational visibility, and enable consistent, scalable execution that drives enrollment growth and student success.How You Will Bring Our Mission to LifeWhat You Will Do<ul><li>Champion operational excellence by owning intake, prioritization, and resource allocation, ensuring all initiatives directly align with department goals and objectives.</li></ul><ul><li>Lead end-to-end project management for lifecycle campaigns, journeys, and automation programs, from scoping through delivery.</li></ul><ul><li>Translate lifecycle strategy into clear plans, timelines, and coordinated execution across email, SMS, and CRM programs.</li></ul><ul><li>Partner closely with Lifecycle Marketing and Lifecycle Automation to align priorities, scope work, and ensure execution readiness.</li></ul><ul><li>Collaborate with project management partners across Channel Marketing, Integrated Marketing, Student Success Center, Analytics and other teams to ensure lifecycle initiatives are integrated across broader workstreams.</li></ul><ul><li>Identify risks, dependencies, and capacity constraints; proactively resolve issues to maintain momentum.</li></ul><ul><li>Drive visibility into project status, timelines, and delivery through clear reporting and stakeholder communication.</li></ul><ul><li>Establish and optimize processes, workflows, and SOPs to improve speed, quality, and scalability.</li></ul><ul><li>Lead retrospectives and continuous improvement efforts to enhance operational effectiveness.</li></ul>What Success Looks Like<ul><li>Lifecycle initiatives are clearly prioritized, well-scoped, and consistently delivered on time with high quality.</li></ul><ul><li>Intake and prioritization processes create clarity, focus, and alignment across lifecycle teams.</li></ul><ul><li>Lifecycle programs are seamlessly integrated with broader initiatives and workstreams.</li></ul><ul><li>Cross-functional teams operate with strong coordination, minimal friction, and clear accountability.</li></ul><ul><li>Processes are efficient and scalable, enabling faster speed to market.</li></ul><ul><li>Continuous improvement is embedded, with regular enhancements to workflows and execution.</li></ul>How Impact Will Be Measured<ul><li>On-time, on-scope delivery of lifecycle campaigns and automation initiatives.</li></ul><ul><li>Speed to market for lifecycle programs and partner/program launches.</li></ul><ul><li>Effectiveness of intake and prioritization (alignment to business goals, reduced bottlenecks, etc.).</li></ul><ul><li>Stakeholder satisfaction across Lifecycle Marketing, Automation, and cross-functional teams.</li></ul><ul><li>Visibility and accuracy of project tracking, reporting, and capacity planning.</li></ul>What You'll Bring to the TeamExperience That Matters Most<ul><li>7+ years of experience in project or program management within marketing, CRM, or lifecycle environments.</li></ul><ul><li>Proven ability to manage complex, cross-functional initiatives and drive alignment across multiple teams.</li></ul><ul><li>Experience owning intake, prioritization, and workflow management in a fast-paced environment.</li></ul><ul><li>Demonstrated strength in process design, optimization, and scalable operations.</li></ul><ul><li>Experience with project management tools (e.g., Workfront or similar platforms).</li></ul><ul><li>Excellent communication, stakeholder management, and problem-solving skills.</li></ul>Experience That's Great to Have<ul><li>Experience in higher education or edtech environments.</li></ul><ul><li>Familiarity with Salesforce Marketing Cloud, Salesforce CRM, Twilio, or similar platforms.</li></ul><ul><li>Experience supporting marketing automation, journey orchestration, or Martech implementations.</li></ul><ul><li>Experience working across complex, multi-partner or matrixed organizations.</li></ul><ul><li>Project Management certification (PMP, Agile, or similar).</li></ul>Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...