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Senior Manager, Demand Generation

May 26, 2026

<h1>Senior Manager, Demand Generation </h1><p><strong>Department: </strong>Marketing </p><p><strong>Employment Type: </strong>Permanent</p><p><strong>Location: </strong>Remote Canada </p><p><strong>Compensation: </strong>$111,800 - $161,800 / year</p><br><br><h3>Description</h3><div>AgencyAnalytics is the leading B2B SaaS reporting and insights platform purpose-built for marketing agencies. More than 7,000 agencies use our platform to consolidate data from over 85 channels, including SEO, social, email, PPC, and more, into a single, automated client reporting experience that helps them prove their value, retain clients, and scale.<br><br>We're a privately held, debt-free, founder-led company with a healthy balance sheet, a remote-first team across Canada, and a downtown Toronto office for those who want it. We move fast, ship often, and treat every team member as a meaningful contributor to where the company goes next.<br><br><strong>About the Role<br></strong><br>AgencyAnalytics is rebuilding marketing around motion ownership instead of channel ownership. The Sr. Manager, Demand Generation is the operator who makes that real.<br><br>You'll run Create and Capture as one integrated motion: one demand plan, one budget, one scoreboard. You'll lead three direct reports as a player-coach, which means you own the integrated demand plan, allocate paid budget across both motions, and run the trial-conversion email program yourself. The DGMs run their motions. You run the connection between them.<br><br>Your two most important peer partnerships are with the Sr. Manager, Brand & Content, who creates the work you distribute, and the Sr. Search & Discovery Specialist, who owns search across both motions. You coordinate with them, not around them.<br><br>If you're ready to own the whole demand motion and not just a channel, this is built for you.</div><br><br><h3>As the Senior Manager, Demand Generation, you will</h3><ul> <li> <strong>Run Create and Capture as one integrated motion</strong>: one demand plan, one budget allocation, one scoreboard. You're accountable for the whole thing, not just your half.</li> <li> <strong>Lead three direct reports as a player-coach</strong>: DGM Create, DGM Capture, and the Performance Marketing Specialist. Roll up your sleeves alongside them — you don't get to delegate everything.</li> <li> <strong>Own the trial-conversion email program directly</strong>: the full journey from sign-up to first paid invoice, in close partnership with both DGMs, PMM, and Marketing Ops.</li> <li> <strong>Partner with the Director, Growth Marketing, on strategy: </strong>demand planning, budget allocation, motion design, and experiments that move the pipeline. You build the plan together; you own the execution.</li> <li> <strong>Co-plan the distribution motion with the Sr. Manager, Brand & Content</strong>: they create the work; you make sure it actually reaches the right audience and converts.</li> <li> <strong>Partner with the Sr. Search & Discovery Specialist</strong> on the search strategy that cuts across both motions - branded, competitor, and high-intent.</li> <li> <strong>Be the source of truth on demand performance</strong> for the Director and the executive team, and the operator who makes the budget allocation calls when something has to move.</li> </ul><br><br><h3>What You'll Bring</h3><ul> <li>6+ years in B2B SaaS demand generation, including 2+ years leading a team across multiple paid and organic channels.</li> <li>A point of view on motion ownership versus channel ownership, and the receipts.</li> <li>Real fluency across both Create and Capture work, which includes paid programs, content distribution, podcasts and partnerships, review sites, in-market intent, and trial-conversion email. You don't need to be the deepest expert in any one area; you do need to be credible across the board.</li> <li>Hands-on experience designing and running trial-conversion or activation email programs that moved a real metric.</li> <li>Comfort as a player-coach, leading a team that does the work, and doing the work alongside them.</li> <li>Strong partnership instincts. You operate as a peer with the Director, with the Sr. Manager Brand & Content, and with the Sr. Search & Discovery Specialist </li> <li>Comfort being measured on trial signups and trial-to-paid % for the integrated motion, not on channel-level metrics.</li> </ul><br><br><h3>Benefits, Compensation & Perks</h3><div>Compensation is determined by factors such as market data within Canada, technical skills, relevant experience, demonstrated impact, and internal pay equity.<br><br>Beyond salary, we invest in your growth, well-being, and long-term success through:</div><ul> <li>Variable compensation</li> <li>4 weeks vacation, 5 personal days, and your birthday off (we want to celebrate with you!)</li> <li>Comprehensive benefits from day one, plus an annual HSA/WSA spending account</li> <li>RRSP matching to support your future</li> <li>Annual learning and development budget, plus a book budget</li> <li>Parental leave top-ups</li> <li>& many more!! </li> </ul><div> <br>A Few Things Worth Knowing</div><ul> <li> <em>This Posting: </em> This is an active role we're looking to fill now.</li> <li> <em>Our Use of AI: </em> AgencyAnalytics uses AI tools to support the screening and assessment stages of our recruitment process. All selection decisions are made by our people. If you have any questions about how AI is used, please get in touch with us at <a href="mailto:talent@agencyanalytics.com">talent@agencyanalytics.com</a>.</li> <li> <em>Our Commitment to Inclusion: </em>AgencyAnalytics is proud to be an equal-opportunity employer. We welcome applicants from all backgrounds and are committed to a fair and accessible hiring process for everyone, regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or cognitive ability, sexual orientation, or any other protected characteristic. If you require accommodation at any point during the recruitment process, please let us know.</li> </ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...