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Senior Product Marketing Manager

May 14, 2026

Beacon Biosignals is on a mission to revolutionize precision medicine for the brain. We are the leading at-home EEG platform supporting clinical development of novel therapeutics for neurological, psychiatric, and sleep disorders. Our FDA 510(k)-cleared Waveband EEG headband and AI algorithms enable quantitative biomarker discovery and implementation. Beacon’s Clinico-EEG database contains EEG data from nearly 100,000 patients, and our cloud-native analytics platform powers large-scale RWD/RWE retrospective and predictive studies. Beacon Biosignals is changing the way that patients are treated for any disorder that affects brain physiology. What you will be doing: Beacon is seeking a Senior Product Marketing Manager to lead go-to-market strategy for our life sciences and diagnostics portfolio. Reporting to the Chief Clinical Officer, this is an individual contributor role sitting at the intersection of clinical insight, product strategy, and market execution. You will be driving how Beacon positions and communicates its solutions to decision-makers across the country. This is a fully remote role; candidates based in the Boston, New York City, or San Francisco area are strongly preferred. What success looks like: <ul> <li style="font-family: arial, helvetica, sans-serif;">Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation.</li> <li style="font-family: arial, helvetica, sans-serif;">Develop deep expertise in the diagnostics and life sciences buyer journey. </li> <li style="font-family: arial, helvetica, sans-serif;">Create compelling marketing collateral including sales enablement materials, case studies, white papers, product one-pagers, and presentation decks tailored to clinical audiences.</li> <li style="font-family: arial, helvetica, sans-serif;">Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions.</li> <li style="font-family: arial, helvetica, sans-serif;">Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape.</li> <li style="font-family: arial, helvetica, sans-serif;">Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI.</li> <li style="font-family: arial, helvetica, sans-serif;">Represent the voice of the customer internally, synthesizing feedback from the field, customer interviews, and advisory boards to inform roadmap priorities.</li> <li style="font-family: arial, helvetica, sans-serif;">Support demand generation efforts by contributing to campaigns, webinars, conference presence, and digital marketing initiatives.</li> <li style="font-family: arial, helvetica, sans-serif;">Build relationships with key opinion leaders (KOLs), clinical advisors, and industry partners to amplify Beacon’s credibility and reach in target markets.</li> </ul> What you will bring: <ul> <li style="font-family: arial, helvetica, sans-serif;">6+ years of product marketing experience, with at least 3 years focused on life sciences, diagnostics, or healthcare technology.</li> <li style="font-family: arial, helvetica, sans-serif;">Demonstrated ability to develop and execute go-to-market strategies for complex, technical products in regulated industries.</li> <li style="font-family: arial, helvetica, sans-serif;">Strong written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences.</li> <li style="font-family: arial, helvetica, sans-serif;">Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment.</li> <li style="font-family: arial, helvetica, sans-serif;">Proficiency with marketing tools and platforms including CRM systems, marketing automation, and analytics dashboards.</li> <li style="font-family: arial, helvetica, sans-serif;">Bachelor’s degree in life sciences, marketing, or a related field.</li> <li style="font-family: arial, helvetica, sans-serif;">Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences.</li> <li style="font-family: arial, helvetica, sans-serif;">Experience working at a startup or early-stage company </li> </ul> <div> The base salary range for this role is determined based on past experience, specific skills and qualifications. The base salary is one component of the total compensation package, which includes equity, PTO and other benefits. At Beacon, we've found that cultural and scientific impact is driven most by those that lead by example. As such, we're always seeking new contributors whose work demonstrates an avid curiosity, a bias towards simplicity, an eye for composability, a self-service mindset, and - most of all - a deep empathy towards colleagues, stakeholders, users, and patients. We believe a diverse team builds more robust systems and achieves higher impact. </div>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...