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Senior Trade Marketing Executive
About the Company
ATHALIA is a fast-growing scalp care and self-care brand expanding from a strong digital presence into modern trade and offline retail channels across Malaysia and Singapore. We are looking for a hands-on and commercially driven Senior Trade Marketing Executive to strengthen our retail presence and support business growth.This role reports directly to the Founder.
Key Responsibilities
Retail Listing & Account Management Identify and approach major health & beauty retail chainsPrepare listing presentations, pricing structures, and commercial proposals
Negotiate trade terms, margins, rebates, and promotional participation
Manage listing documentation and follow-up processes
Coordinate with distributors and retail partners when required
Trade Marketing & Promotion Planning
Plan and execute retail promotion calendars, seasonal campaigns, and product launches
Develop retail-exclusive bundles and promotional mechanics
Manage and optimize trade marketing budget allocation
POSM & In-Store Execution
Coordinate and execute POSM materials including shelf talkers, wobblers, testers, display stands, and end-cap displays
Liaise with designers, suppliers, and printing vendors
Monitor production timelines and installation schedules
Conduct store visits to ensure visibility, compliance, and execution standards
Commercial & Performance Tracking
Monitor sell-in and sell-through performance across retail outlets
Track outlet-level sales performance and stock rotation
Recommend strategies to improve sales and retail visibility
Ensure sustainable growth while protecting brand margins
Requirements
Minimum 3–5 years of experience in Trade Marketing, Modern Trade, or Key Account ManagementExperience in beauty, personal care, or FMCG industry is preferred
Hands-on experience in POSM execution and in-store activations
Familiar with retail listing processes and trade negotiation
Strong commercial awareness and negotiation skills
Detail-oriented, proactive, and execution-focused
Able to work independently in a fast-paced environment
Added Advantage
Experience handling Malaysia and/or Singapore marketExisting network with retailers or distributors
Benefits
High ownership and fast career growth opportunitiesDynamic and collaborative working environment
Direct involvement in regional brand expansion
Exposure to strategic retail and commercial operations