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Sr. Tradeshow and Event Marketing Manager

May 20, 2026

About the Role

We're looking for a strategic, highly organized Tradeshow and Event Marketing Manager to manage a portfolio of tradeshows and key experiential marketing activations. In this role, you will own a portfolio of high-impact third-party events-ranging from major industry tradeshows to regional conferences and sponsorship activations-and ensure Verkada shows up with a consistent, compelling, and results-driven presence.

As a core member of the Marketing organization, you'll partner closely with field marketing, sales, product marketing, demand generation, and channel teams to create integrated event experiences that elevate our brand, drive pipeline, and support go-to-market goals. This is an individual contributor role reporting directly to our Director of Events, with significant cross-functional visibility and influence.

Our preference is for this role to be based out of our San Mateo, CA headquarters. We are also open to candidates located in any of our U.S. offices, including Phoenix, Salt Lake City, Austin, New York, Tampa, or Philadelphia.

What You'll Do

Tradeshow Strategy & Planning

Manage a portfolio of priority tradeshows, ensuring each event supports demand generation goals, regional priorities, and industry needs.
Identify, evaluate, and recommend events based on standardized criteria, expected ROI, audience relevance, and competitive presence.
Partner with Field Marketing, Sales, and Product teams to define goals, messaging, staffing needs, demos, and speaking opportunities.

Event Execution & Logistics

Lead end-to-end execution of all assigned tradeshows, including booth design and production, show services, AV, shipping, fabrication, warehousing, and on-site operations.
Own vendor and agency relationships, negotiate contracts, manage estimates/POs, and ensure all deliverables meet brand and quality standards.
Plan and execute on-site experiences such as meetings, executive engagements, customer activities, and ancillary events.
Manage staff scheduling, briefing, on-site training, and run-of-show documentation to ensure operational excellence.

Pre-, During-, and Post-Show Programs

Partner with the Demand Gen team on pre-event goals, digital campaigns, and registration strategy.
Oversee on-site lead capture, attendee flows, giveaway strategy, booth activations, and brand presence.
Ensure timely post-event follow-up, including lead upload, reporting, and performance analysis.

Measurement & Reporting

Own event performance tracking, budget management, and reporting-including spend reconciliation, lead quality, and ROI.
Recommend improvements, new opportunities, and ongoing portfolio optimization based on data and insights.

What You Bring

7+ years of experience managing complex trade shows or large-scale B2B events, preferably in technology or SaaS.
Proven success managing multiple concurrent events and competing deadlines.
Strong project management skills with experience owning budgets, timelines, and cross-functional coordination.
Demonstrated ability to negotiate with and manage external vendors, agencies, show services, and venues.
Experience with booth design, fabrication, shipping logistics, show services, lead capture tools, and event technology platforms.
Analytical mindset with the ability to use data to inform event selection, forecasting, and ROI evaluation.
Comfortable traveling up to 40% (incl. occasional weekends/extended stays).
Bachelor's degree or equivalent experience.

Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Fertility Stipend
Wellness/fitness benefits
Healthy lunches provided daily
Commuter benefits

Additional Information

You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...