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VP, Brand Strategy

June 3, 2026

BGB Group Our Agency BGB Group is a healthcare communications agency that offers a wide range of services, including advertising, medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth. Position Overview VP, Brand Strategy Healthcare is a uniquely powerful category, where complex science meets high-stakes decisions and real human impact. In this space, extraordinary storytelling isn’t optional, it’s essential. The ideas that succeed are the ones that connect with HCPs, patients, and caregivers in ways that are meaningful, memorable, and grounded in truth. At BGB, we’re all about unlocking that magic for our clients through scientific rigor. Turning data into insight. Insight into story. Story into ideas that actually move people. We’re looking for a VP, Brand Strategy who brings curiosity, creativity, and sharp thinking. Someone who loves uncovering the “aha,” shaping narratives, and helping bold ideas take flight. If you thrive on making the complex clear and the meaningful unforgettable, you’ll feel right at home here. What You’ll Do Solve Business Problems <ul> <li>Be a trusted strategic partner to clients, helping navigate complex decisions with confidence</li> <li>Facilitate workshops and conversations that align teams and keep things moving forward</li> <li>Bring a clear point of view, backed by insight and evidence</li> </ul> Uncover Insights That Matter <ul> <li>Dive into clinical data, market dynamics, and human behavior to uncover insights that are both rigorous and resonant</li> <li>Spot patterns, tensions, and opportunities across HCP and patient journeys</li> <li>Turn complexity into clear, compelling strategic narratives that teams can rally around</li> </ul> Turn Thinking into Inspiration <ul> <li>Write smart, engaging creative briefs that spark ideas and energize teams</li> <li>Shape brand positioning, messaging, and communications across the lifecycle</li> <li>Help make science not just understandable, but interesting, human, and impactful</li> </ul> Build Connected, Modern Strategy <ul> <li>Work closely with Creative to develop breakthrough concepts, Account to connect strategy to client objectives, Medical Strategy to translate science with rigor, and Social Media and Omnichannel Engagement teams to orchestrate how ideas are delivered seamlessly across touchpoints</li> <li>Bring together brand, content, channel, and experience thinking into one cohesive strategic vision</li> <li>Keep the work grounded in reality while pushing it to be as clear and impactful as possible</li> </ul> Elevate the Work and the Team <ul> <li>Contribute to new business with stories that stand out and strategies that win</li> <li>Help define what great, integrated healthcare strategy looks like today</li> <li>Mentor and inspire strategists, sharing how you think and helping others grow</li> </ul> Who You Are <ul> <li>A strategic thinker and natural storyteller who can turn complexity into clarity </li> <li>Deeply curious about what drives behavior and always asking better questions </li> <li>Comfortable navigating science, while staying focused on the human experience behind it </li> <li>A storyteller at heart, known for crafting briefs and narratives that spark ideas</li> <li>A collaborative leader who brings people together and elevates the work </li> <li>Someone who brings both intellectual rigor and creative energy, pushing ideas to be smarter, sharper, and more impactful</li> </ul> What You Bring <ul> <li>~8 years in brand strategy or planning in an agency environment, with experience in pharma, biotech, or healthcare marketing </li> <li>A track record of delivering insight-driven, creatively inspiring, and strategically sound work</li> <li>Strong understanding of clinical data, competitive landscapes, and HCP or patient dynamics </li> <li>Experience collaborating with medical, social, and CX or engagement strategy teams</li> <li>Excellent storytelling and communication skills across briefs, decks, and presentations </li> </ul> Why BGB Group Because this work matters and it deserves bold thinking and real energy. At BGB, we believe the best ideas come from smart, curious people who love solving complex problems together. We balance scientific rigor with creative ambition and build work that truly connects. You’ll be part of a team that’s collaborative, driven, and always pushing to make the work a little sharper, a little smarter, and a lot more impactful. Salary Range: $185,000 - $220,000 BGB Group is headquartered in New York City, and the salary range listed reflects the expected base compensation for this role in the New York City metropolitan area. This position may be performed remotely within the United States. For candidates located outside the New York City area, compensation will be adjusted to reflect the applicable market for the employee’s primary work location. Final compensation will be determined based on geographic location, experience, qualifications, and other job-related factors. BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...