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YouTube Channel Manager
<p>About the job</p> <p>Important note: Please read the application process carefully. It’s at the bottom of this post. We encourage you to read the entire job post before applying.</p> <p>Role Overview</p> <p>IELTS Advantage is hiring a YouTube Channel Manager to own our entire content engine from strategy to distribution. You’ll scale our 4M+ subscriber education channel while managing the full ecosystem: testing, production, lead generation, and cross-platform distribution.</p> <p>We generate millions of views on long-form YouTube every month and more than 100 million video views/month across all platforms. We have a world-class creative team. We now need a world-class operator to help us reach the next level.</p> <p>This role is 80% operational execution, 20% strategic thinking. Your north star is building a content machine that delivers consistent output, generates qualified leads, and drives sales.</p> <p>You need to thrive in systems, move fast with incomplete information, and operate with minimal oversight. This is not a creative role—it’s an operational role that enables creative output.</p> <p>Why This Role Matters</p> <p>YouTube organic is our highest-value channel. We’ve proven the model works—now we need someone to systematise, scale, and optimise it.</p> <p>You’ll have a direct impact on a profitable business that helps thousands of professionals achieve their IELTS goals through honest, results-driven education.</p> <p>If you’re an operator who loves building systems, optimising metrics, and seeing direct impact from your work, this role will energise you.</p> <p>If you are the A player in your company and you want to only work with other A players, this is for you.</p> <p>If you want creative freedom, lots of meetings, or someone to tell you what to do every day—this isn’t the right fit.</p> <p>Compensation & Growth</p> <p>Base: 620,000.00 (ZAR)-900,000.00 (ZAR) per year</p> <p>Performance Bonus Structure:</p> <p>25% of ad revenue<br /> Shared company revenue bonus<br /> Monthly team performance bonus</p> <p>Bonus Potential: $2-3K USD /month with full performance achievement</p> <p>Growth Path:</p> <p>3 months: Probation passed and bonus eligibility achieved<br /> 12-24 months: Content Operations Director role, managing an expanded team as we concentrate on other platforms<br /> 24-48 months: COO</p> <p>Learning Path:</p> <p>Learn directly from our founder.<br /> Unlimited learning budget. Any book, course, or event you need to attend that improves your value to the company is covered.<br /> Direct access to Ed Lawrence and Alex Hormozi’s teams. We are part of their advisory program.</p> <p>Responsibilities</p> <p>1. Testing & Optimisation</p> <p>Thumbnail & Title Split Testing:</p> <p>Run sequential title tests on winning thumbnails, titles, and intros.<br /> Execute full testing lifecycle within 5-day windows: setup → launch → monitor → analyze → report → implement<br /> Track CTR benchmarks and identify winning combinations before videos go live</p> <p>Performance Analytics:</p> <p>Monitor YouTube Studio analytics for CTR, AVD, and retention curves<br /> Track video-level conversion metrics: views → signups → sales<br /> Identify patterns in high-performing content and feed insights to strategy</p> <p>2. Production Pipeline Management</p> <p>Strategy Translation:</p> <p>Attend CEO strategy calls to understand video concepts and business objectives<br /> Translate the CEO’s vision into clear, creative briefs for editors and thumbnail designers<br /> Ensure editors understand the “why” behind each video<br /> Maintain quality standards across all videos</p> <p>Pipeline Coordination:</p> <p>Manage many videos simultaneously through production stages: ideation → scripting → filming → editing → testing → publication<br /> Coordinate assignments between video editors<br /> Track revision rounds and ensure videos meet quality standards before upload<br /> Build and maintain a multi-video buffer to guarantee publishing consistency<br /> Drive pipeline velocity from concept to publish<br /> Flag bottlenecks early and solve them</p> <p>3. Lead Magnet System Management</p> <p>Lead Generation Infrastructure:</p> <p>Manage the PDF lead magnet system<br /> Coordinate with the design team to create new lead magnets aligned with video content<br /> Implement lead magnets in video descriptions, pinned comments, and cards<br /> A/B test lead magnet offers and track conversion rates by video</p> <p>Performance Tracking:</p> <p>Track video-specific metrics: views → clicks → signups → sales<br /> Monitor traffic-to-lead conversion rates<br /> Identify which videos generate the highest-quality leads (measured by purchase rate)<br /> Report weekly on lead volume and quality by video/topic</p> <p>Revenue Attribution:</p> <p>Track revenue generated by each video using attribution data<br /> Monitor LTGP: CAC ratios for YouTube content<br /> Identify patterns: which topics, formats, or styles drive the most sales<br /> Provide data-driven recommendations for future content strategy</p> <p>4. Cross-Platform Distribution</p> <p>Multi-Channel Publishing:</p> <p>Repurpose YouTube videos for Instagram, Facebook, TikTok, and LinkedIn<br /> Coordinate with the social media team on optimal posting times and formats<br /> Schedule email announcements for new videos and coordinate with the email team</p> <p>Content Optimisation by Platform:</p> <p>Adapt thumbnails, titles, and descriptions for each platform’s algorithm<br /> Test different hooks and formats for short-form vs long-form content<br /> Monitor cross-platform engagement and adjust distribution strategy accordingly</p> <p>5. Monthly YouTube Live Management</p> <p>Live Event Coordination:</p> <p>Plan and schedule monthly YouTube Live webinars (1 per month)<br /> Coordinate with the CEO on webinar topics, outlines, and promotional strategy<br /> Manage pre-event promotion: email campaigns, social posts, YouTube community posts<br /> Set up YouTube Live technical infrastructure and conduct pre-event testing<br /> Monitor live chat during events with the moderation team</p> <p>Webinar Performance:</p> <p>Track registration, attendance, and conversion metrics<br /> Identify patterns: which topics drive the highest attendance and sales<br /> Build systems to improve show-up rates and engagement over time</p> <p>6. Systems & Process Improvement</p> <p>Operational Excellence:</p> <p>Document and refine all processes: testing, production, distribution, tracking<br /> Identify inefficiencies and implement solutions without waiting for permission<br /> Build dashboards and reporting systems that surface actionable insights<br /> Create templates and checklists that enable scaling beyond 2 videos/week<br /> Train backup team members on critical processes to reduce single-point-of-failure risk</p> <p>Results You’ll Own</p> <p>Publishing Consistency:</p> <p>100% on-time delivery of 2 long videos per week (non-negotiable)<br /> Reduce the concept-to-publish timeline from 20 to 14 days by Q2<br /> Build a 10-video buffer within the first 90 days</p> <p>Testing & Optimisation:</p> <p>Complete thumbnail/title testing within 5 days per video</p> <p>Lead Generation & Revenue:</p> <p>Maintain or improve the view-lead signup rate<br /> Increase traffic-to-sale conversion<br /> Track and report video-level ROI (revenue per video published)<br /> Identify and scale the 20% of videos that drive 80% of results</p> <p>Cross-Platform Growth:</p> <p>Identify and scale 2-3 highest-ROI distribution channels by Q2</p> <p>Webinar Performance:</p> <p>Build repeatable systems that improve performance month-over-month</p> <p>Systems & Scalability:</p> <p>Document all processes within the first 60 days<br /> Build systems that enable scaling to 3-4 videos/week without adding team members<br /> Reduce CEO involvement in operational decisions by 50%</p> <p>Requirements</p> <p>Non-Negotiables:</p> <p>3+ years managing YouTube channels with documented growth results (provide proof)<br /> Strong YouTube Analytics interpretation and actionable insight generation<br /> Experience managing remote teams and coordinating multiple freelancers<br /> Advanced Excel/Google Sheets for pipeline tracking and reporting<br /> Proven ability to manage multiple concurrent projects without dropping balls<br /> Self-starter who solves problems without waiting for permission</p> <p>Strong Preferences:</p> <p>Experience with educational content or 1M+ subscriber channels<br /> Background in performance marketing or growth marketing roles<br /> Familiarity with lead generation systems and conversion tracking<br /> Experience managing live events or webinars<br /> Understanding of email marketing and cross-platform distribution<br /> Experience using Google and YouTube ad platforms</p> <p>Who Will Fail in This Role:</p> <p>People who need daily direction or hand-holding<br /> Creative types who want to make artistic decisions (we test, data decides)<br /> People who say “that’s not my job” when something needs doing<br /> Anyone uncomfortable with ambiguity or fast-moving priorities<br /> You think a social media manager is the same as a world-class YouTube channel manager</p> <p>Who Will Thrive:</p> <p>You like being treated like an adult<br /> You’re not threatened by working with other A-players<br /> Operators who love building systems and watching them run<br /> Data-driven decision makers who trust numbers over intuition<br /> Self-directed problem solvers who flag issues with solutions attached<br /> You are energised by juggling multiple moving pieces simultaneously<br /> Those who prefer async communication and deep work over meetings</p> <p>Rhythm & Communication</p> <p>Weekly:</p> <p>Strategy call with CEO (review testing, pipeline, performance, priorities)<br /> Weekly testing results report<br /> Pipeline status update (what’s on track, what’s at risk, what you’re solving)<br /> Lead generation & conversion report</p> <p>Monthly:</p> <p>Comprehensive performance report (all metrics, insights, recommendations)<br /> Webinar coordination and execution (1 event per month)<br /> Process documentation and improvement proposals<br /> Strategic planning session with the CEO</p> <p>Content Cadence You’ll Manage:</p> <p>2 long-form YouTube videos per week (non-negotiable baseline)<br /> Hundreds of thumbnail and title tests per month<br /> 1 monthly webinar (live event + promotion + follow-up)<br /> Daily cross-platform distribution<br /> Weekly email video announcements</p> <p>Communication Style:</p> <p>Async-first: Loom videos, written updates, shared documents<br /> Proactive: Flag problems with proposed solutions, don’t wait to be asked<br /> Direct: We tell the truth and live in reality</p> <p>Core Values (How We Actually Operate)</p> <p>Truth Over Shortcuts<br /> Systems Over Heroics<br /> Data Over Opinions<br /> Ownership Over Excuses<br /> Simplicity Over Complexity<br /> </p>
