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[Remote] Digital Marketing Manager
Note The job is a remote job and is open to candidates in USA. Schellman is a leading provider of attestation and compliance services, specializing in cybersecurity assessments. They are seeking a Digital Marketing Manager to oversee and optimize digital marketing programs, manage SEM efforts, and execute targeted digital campaigns to drive demand generation. Responsibilities Manage and optimize Schellman's Google Ads program end-to-end — keyword strategy, bidding, ad copy, landing page alignment, and continuous A/B testing Drive qualified in-market traffic for priority service lines (AI Governance, FedRAMP, CMMC) and emerging verticals (healthcare, financial services) Monitor performance daily and make data-driven adjustments to improve CTR, conversion rates, and cost-per-lead Stay ahead of SEM trends, including AI-driven search changes and evolving Google Ads features Execute targeted digital campaigns aligned to our Tier 1/2/3 demand gen framework 11 (ABM) Hyper-personalized digital touches for high-value named accounts (e.g., Fortune 500 healthcare/finserv for AI Governance; cloud service providers for FedRAMP) 1few Segment-specific campaigns targeting clusters of accounts that share firmographic or behavioral characteristics 1many Broad-reach digital programs that build awareness and capture in-market demand across key personas Manage paid social campaigns on LinkedIn — including sponsored content, InMail, and display — tailored to buying personas (CISOs, CTOs, Compliance Officers, GCs) Build and optimize retargeting programs to re-engage high-intent visitors across channels Own and execute content syndication programs that distribute Schellman’s gated assets including compliance frameworks, research reports, and service line content to in-market audiences at scale Drive paid promotion and registration for Schellman’s LinkedIn Live series and webinar program, supporting a goal of two LinkedIn Live events per month alongside a monthly webinar cadence across Tier 1 service lines Serve as the primary owner and day-to-day administrator of Schellman’s digital marketing technology stack, including paid media platforms, ABM tools, and advertising integrations Partner with our HubSpot administrator to maintain clean integrations between digital platforms and HubSpot to ensure accurate lead capture, attribution, and routing Stay current on emerging digital marketing technologies and make proactive recommendations for tools that would improve campaign performance or operational efficiency Own day-to-day management of digital ad spend, ensuring campaigns are paced correctly and budget is allocated to highest-performing channels Track and report on digital campaign ROI, pipeline contribution, and cost-per-opportunity Proactively identify underperforming placements and reallocate spend to maximize results Partner with the Director of Demand Generation on quarterly budget planning and channel mix recommendations Build and maintain digital marketing dashboards in HubSpot that tie campaign activity to pipeline outcomes, supporting a one-stop-shop reporting view for leadership Provide weekly and monthly performance reporting with clear takeaways and optimization recommendations Serve as a steward of lead source integrity ensuring UTM tracking, attribution, and lead routing is consistently applied and accurately reflects how prospects entered the funnel Leverage ZoomInfo intent data to inform targeting decisions and identify in-market accounts Close the feedback loop with the sales team on digital-sourced lead quality, contributing to the weekly Marketing Intel cadence and ongoing campaign refinement Partner closely with the Director of Demand Generation to ensure digital programs ladder up to broader integrated campaign strategies Collaborate with the web and content team to align digital campaigns to timely assets Coordinate with sales to ensure digital-sourced leads are followed up on promptly and feedback loops are in place to continually improve lead quality Work with the events team to support paid promotion for webinars, LinkedIn Lives, and sponsored events – ensuring pre-event and post-event digital touchpoints are activated consistently Skills Demonstrated expertise managing Google Ads campaigns — keyword strategy, Quality Score optimization, bidding strategy, and conversion tracking Experience running LinkedIn Ads campaigns for B2B audiences, including targeting by job title, company size, industry, and account lists Strong analytical mindset — comfortable pulling data, building reports, and translating performance metrics into actionable recommendations Working knowledge of HubSpot (or similar marketing automation/CRM platforms) for campaign setup, lead tracking, and reporting Familiarity with ABM concepts and execution — experience with 11, 1few, and 1many campaign approaches Experience managing or contributing to content syndication programs Organized, detail-oriented, and execution-focused with the ability to manage multiple campaigns simultaneously Bachelor's degree in business, marketing, business management, technology, or other relevant subject area, or equivalent years of experience directly related to the duties and responsibilities specified 4–6 years of hands-on B2B digital marketing experience, with a strong emphasis on SEM/paid search and paid social Experience in professional services, cybersecurity, compliance, or technology sectors Familiarity with intent data platforms (UserGems, DemandBase, ZoomInfo, or similar) and how to apply intent signals to targeting Experience or familiarity with ABM tools is a strong plus Experience supporting webinar or virtual event promotion through paid digital channels Experience with programmatic display advertising and retargeting Strong familiarity with SEO principles and how paid and organic search strategies intersect Google Ads certification a plus Benefits Flexible and balanced environment Offer the opportunity to work remotely Connecting, collaborating and continuous education are also highly valued Some travel annually for our Internal Service Delivery roles, which can include in-person training, team meet-ups, and strategy meetings Service Delivery team members will also be required to travel based on business and client needs Company Overview Schellman is a leading provider of attestation and compliance services. It was founded in 2002, and is headquartered in Tampa, Florida, USA, with a workforce of 501-1000 employees. Its website is http//schellman.com.
