<div><strong>Job Summary</strong><br/>Spectrum Brands is seeking a <strong>Manager, Digital Brand Media</strong> to lead full-funnel brand media strategy and execution across the Global Home Care and Global Pet Care portfolios. This role blends strategic leadership with hands-on activation oversight, managing a team of Activation Managers while ensuring best-in-class execution across channels.<br/><br/>The Manager will drive cohesive, cross-channel media strategies and partner closely with Retail Media, Brand, Analytics, Finance, and Connections teams to ensure alignment between upper- and mid-funnel brand investment and lower-funnel retailer performance. This highly collaborative, in-house role is ideal for a leader who thrives at the intersection of strategy, execution, data, and people development.<br/><br/><strong>Primary Duties & Responsibilities</strong><br/><strong>Leadership </strong><br/> <ul> <li>Lead, mentor, and develop a team of Activation Managers, setting clear expectations and coaching for performance and growth.</li> <li>Provide ongoing feedback, recognition, and development through structured coaching conversations grounded in data and specific examples.</li> <li>Foster engagement and accountability through collaborative problem-solving, active listening, and co-creation of actionable development plans.</li> <li>Build bench strength by preparing team members for expanded scope and future leadership opportunities.</li> </ul> <br/><br/><strong>Media Strategy </strong><br/> <ul> <li>Own the end-to-end media strategy across CTV, OLV, Programmatic Display, Paid Social, Google, and YouTube, ensuring alignment to full-funnel business objectives</li> <li>Translate business goals into actionable media plans that balance brand building and performance outcomes</li> <li>Drive consistency and integration across channels to deliver cohesive consumer experiences</li> <li>Proactively keeps up with evolving media and industry trends, activating audiences through emerging technologies such as AI-driven, agentic engagement models.</li> </ul> <br/><br/><strong>Activation Oversight (Hands-On Leadership) </strong><br/> <ul> <li>Maintain close oversight of in-platform activation, providing strategic guidance and quality control across all channels</li> <li>Partner with Activation Managers to troubleshoot, optimize, and scale campaigns</li> <li>Ensure best practices in targeting, measurement, creative rotation, and optimization are consistently applied</li> <li>Stay current on media trends, platform updates, and emerging opportunities</li> </ul> <br/><br/><strong>Cross-Functional Collaboration</strong><br/> <ul> <li>Partner closely with Retail Media and Connections teams to align brand media strategies with retailer conversion tactics.</li> <li>Collaborate with Brand, Analytics, and Finance to ensure media plans support broader business priorities.</li> <li>Support Joint Business Planning (JBP) and line review conversations through integrated media storytelling and performance insights.</li> </ul> <br/><br/><strong>Measurement, Reporting & Insights</strong><br/> <ul> <li>Own media reporting across channels, translating performance data into actionable insights</li> <li>Lead post-campaign analysis and learning agendas to continuously improve media effectiveness</li> <li>Set and monitor KPIs aligned to awareness, consideration, and conversion objectives</li> </ul> <br/><br/><strong>Budget & Financial Oversight</strong><br/> <ul> <li>Manage media budgets across channels and business units, ensuring efficient investment and strong ROI</li> <li>Partner with Finance and Connections teams on forecasting, pacing, and accrual management</li> <li>Ensure transparency and accountability in all media spend</li> </ul><br/><strong>Education and Experience Profile</strong><ul> <li><strong>Role not eligible for sponsorship</strong></li> <li>Bachelor's degree in marketing, advertising, communications, or a related field is <strong>preferred</strong></li> <li>5 or more years of hands-on media activation experience, including direct platform experience across CTV, Programmatic, Paid Social, Google, and YouTube <strong>required</strong></li> <li>2 or more years of leadership experience managing multiple team members, with a proven ability to lead, mentor, and develop high-performing teams <strong>required</strong></li> </ul> <br/><br/><strong>Preferred</strong><br/> <ul> <li>Experience supporting CPG, home care, or pet care brands</li> <li>Familiarity with retail media networks and omnichannel measurement frameworks</li> </ul><br/><strong>Required Skills</strong><ul> <li>Strong understanding of full-funnel media strategy, from upper-funnel brand building through lower-funnel performance.</li> <li>Familiarity with MMM/media analytics tools and the ability to interpret data to make informed recommendations.</li> <li>Ability to identify scalable opportunities across brands and business units.</li> <li>High standards, strong organization, project management, and accountability.</li> <li>Effective time management and communication, especially in a cross-functional environment.</li> <li>Detail-oriented, data-driven, and adaptable in fast-paced environments.</li> <li>Collaborative, creative problem-solver with enthusiasm for digital brand advertising and continuous growth.</li> </ul><br/><strong>Work Environment</strong><br/><strong>This position is remote within the U.S.</strong><br/> <br/> Working conditions are normal for an office environment. <br/> <br/>The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.</div>