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Amazon India B2B Marketing Manager, Digital Studios
Job Summary
Amazon India is seeking a highly motivated and experienced B2B Marketing Manager for its Digital Studios division. This role is ideal for a creative marketing professional who excels at strategy, execution, and relationship-building to drive business growth. The Marketing Manager will lead efforts to promote Digital Studios services to businesses, develop targeted campaigns, and expand Amazons B2B footprint in the Indian market.
Key Responsibilities
- Strategic Marketing Campaigns: Develop and implement B2B marketing strategies that align with the goals of Amazon Digital Studios.
- Content Creation and Management: Lead content marketing initiatives, including white papers, case studies, and webinars, to showcase Digital Studios capabilities.
- Client Acquisition: Partner with the sales team to identify potential clients and develop marketing campaigns to convert leads into customers.
- Market Research and Insights: Conduct market research to understand client needs, industry trends, and competitive positioning.
- Performance Metrics: Analyze the success of marketing initiatives using data-driven approaches and refine strategies to optimize outcomes.
- Stakeholder Collaboration: Collaborate with cross-functional teams, including Product, Sales, and Creative, to ensure alignment on campaigns and messaging.
- Event Management: Organize and manage B2B-focused events such as expos, conferences, and online seminars to strengthen market presence.
Required Skills and Qualifications
- Bachelors degree in Marketing, Business Administration, or related field (MBA preferred).
- Proven experience in B2B marketing, preferably in the digital, tech, or media industry.
- Expertise in digital marketing, lead generation, and campaign management.
- Strong analytical skills to interpret marketing data and derive actionable insights.
- Excellent verbal and written communication skills with the ability to craft compelling messages.
- Proficiency in marketing tools such as HubSpot, Salesforce, or similar CRM platforms.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Experience
- Minimum of 5–7 years of experience in B2B marketing roles.
- Previous experience working with digital studios, content creation, or media companies is a plus.
- Demonstrated success in leading large-scale marketing initiatives.
Working Hours
- Full-time position requiring 40 hours per week.
- Flexibility for occasional extended hours to support events or critical campaigns.
Knowledge, Skills, and Abilities
- Deep understanding of the Indian B2B market landscape.
- Proficiency in using analytics tools such as Google Analytics and Tableau.
- Strong networking and interpersonal skills to build lasting client relationships.
- Ability to think creatively and strategically in solving complex marketing challenges.
Benefits
- Competitive salary package with performance bonuses.
- Health insurance, wellness programs, and paid time off.
- Access to Amazons vast learning resources and career growth opportunities.
- Employee discounts and additional perks.
- A dynamic and inclusive workplace culture.
Why Join Amazon India?
- Be a part of one of the worlds most customer-centric companies.
- Work with a team of industry leaders and innovative thinkers.
- Opportunity to shape the future of B2B marketing in India.
- Exposure to cutting-edge technologies and marketing tools.
How to Apply
Interested candidates can apply online through the Amazon Careers Portal. Please submit your resume, a cover letter detailing your experience in B2B marketing, and examples of successful campaigns you have managed.