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[Remote] Director of Marketing
Note The job is a remote job and is open to candidates in USA. Tiger Tracks is one of the fastest-growing independent performance marketing agencies in the country, ranked #123 on the 2025 Inc. 5000. They are seeking a Director of Marketing to build a comprehensive marketing engine that will transform the agency into a leading brand for enterprise buyers, with responsibilities spanning content creation, SEO, paid acquisition, and team management. Responsibilities Build and run the content, SEO/GEO, paid, and thought leadership programs that generate qualified inbound leads for the partnerships team Architect the blog strategy, editorial calendar, case studies, benchmark reports, and proprietary research that make Tiger Tracks the agency brand buyers trust Ghostwrite and manage LinkedIn, podcast, and conference programs for the CEO and senior leaders Make the website a lead-generation asset, not a brochure, including optimization for AI-surfaced answers Run Tiger Tracks' own paid programs on LinkedIn, Meta, and Google to drive qualified leads Own the website as a conversion engine, including messaging, CRO, and landing pages Build nurture sequences, gated assets, and re-engagement programs Own Tiger Tracks' presence at ShopTalk, Possible, Cannes Lions, and industry conferences Hire and manage a small, high-output marketing team of content writers, paid specialists, designers, and contractors Skills 7+ years in B2B marketing, with the majority spent at a performance or digital marketing agency You have personally built an agency's marketing engine the content programs, SEO, paid acquisition, and thought leadership that drove measurable inbound leads. Not inherited it. Built it Direct accountability for a marketing-sourced pipeline or lead-gen number as a named OKR or KPI Hands-on across four or more channels (content, paid, SEO, email, CRO, events, PR). You can go deep on each, not just delegate Experience managing a team of two to five or more (content writers, paid specialists, designers) You can point to specific, measurable results, for example 'I built the content program that generated X leads per quarter' or 'I grew marketing-sourced pipeline from $Xm to $Ym.' AI-native. You use Claude, ChatGPT, or similar tools daily as part of your workflow Exceptional writer who ships fast and iterates weekly, not quarterly You have marketed a marketing agency specifically (you know how meta and how hard this is) Experience with Generative Engine Optimization (GEO) and AI Overviews A track record of building founder or executive thought leadership programs on LinkedIn Existing relationships with Digiday, AdWeek, Modern Retail, or similar trade press NYC-based or willing to travel to NYC monthly Benefits Fully remote, always, with company-paid medical, dental, and vision Flexible time off 12 weeks paid parental leave Bi-annual performance bonuses 401(k) with salary matching Paid company summits A company-sponsored computer and real investment in your growth Company Overview Tiger Tracks provides google ads, analytics, and digital marketing services. It was founded in undefined, and is headquartered in Los Angeles, California, USA, with a workforce of 11-50 employees. Its website is https//tiger365.games/.