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[Remote] Lead Director, Digital Content Studio & Story Hub
Note The job is a remote job and is open to candidates in USA. CVS Health is formalizing a new Digital Content Studio to unify storytelling, production, and creative capabilities. The Lead Director will build and manage this new capability, overseeing digital content creation and ensuring high-quality, impactful storytelling across enterprise channels. Responsibilities Establish and lead CVS Health’s new Digital Content Studio, defining vision, structure, workflows, and long‑term capability growth Manage and mentor a Creative Lead (motion graphics/design) and a Senior Producer overseeing production cycles and asset delivery Oversee the creation of digital content, including video, motion graphics, design, and written assets, for CVSHealth.com, enterprise social channels, and other owned or emerging distribution platforms Develop scalable production processes for intake, prioritization, creative development, and delivery Ensure all content aligns with brand, accessibility, and performance standards Build and lead the Story Hub as an editorial and insights capability within the Digital Content Studio Create the systems and governance for story intake, evaluation, prioritization, and lifecycle management Source high‑value stories from across the enterprise and shape them into narrative‑ready material for content development Maintain a centralized database of stories, insights, and raw materials that fuel digital content creation Ensure seamless collaboration between the Story Hub and creative/production teams to accelerate content development Serve as the primary partner to channel owners overseeing CVSHealth.com, enterprise social media, and additional enterprise distribution channels Translate channel and campaign needs into editorial pipelines, content plans, and creative briefs Build strong relationships with business units across the enterprise to source stories, gather insights, and support content needs Provide strategic counsel on storytelling, creative execution, and cross‑channel activation Establish governance frameworks covering content review, approvals, workflows, storage, and usage Build playbooks, templates, and documentation for consistent content development and enterprise storytelling Drive operational improvements to enhance efficiency, reduce bottlenecks, and support scalability Implement tracking systems for editorial status, production workflows, and asset delivery Develop and enable a network of 'story champions' across the organization to support ongoing story sourcing Partner with business units to embed storytelling practices and increase participation in Studio processes Promote a shared responsibility model where teams across the enterprise contribute stories and insights that support content creation Establish key performance indicators for Story Hub and Studio operations, including story pipeline growth, production velocity, content performance, and cross‑team collaboration Report insights and trends to leadership and channel partners Use data to optimize editorial strategy, production operations, and content effectiveness Skills 10+ years of experience in content development/strategy, creative operations and production, digital communications, or editorial leadership Experience building, formalizing, or scaling creative or content capabilities, including process and workflow design Strong background managing creative and production teams, including video, design, and multimedia work Demonstrated ability to partner with digital channel owners and translate strategy into content plans Proven experience managing and developing creative and production talent Strong stakeholder‑management, relationship‑building, and organizational skills Familiarity and fluency with the U.S. health care landscape, including pharmacy, pharmacy benefit management, and/or health insurance sectors Experience launching editorial platforms, content hubs, or centralized content operations Experience working in a large, complex, or regulated enterprise Familiarity with content management systems, digital asset workflows, or customer insights platforms Benefits This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Company Overview CVS Health is a health solutions company that provides an integrated healthcare services to its members. It was founded in 1963, and is headquartered in Woonsocket, Rhode Island, USA, with a workforce of 10001+ employees. Its website is https//www.cvshealth.com/.